433Mod4Case Essay Example | Topics and Well Written Essays - 750 words

433Mod4Case - Essay Example Usability needs to be assessed on the basis of three important factors- semantics, features and operations. Semantics denotes that a particular software or tool can be considered to possess high usability if its entire approach is user friendly in nature. In relation to features usability is judged on the basis of absence or presence of certain elements in user interface. The other important component is operations and this helps in evaluating affective and performance levels of certain tasks (Usability First, 2011). Software usability needs to be analyzed from both ends that are from view point of users as well as experts. This would help in determining the overall scenario in terms of effectiveness and efficiency of software or a program. Verification and validation process in normally conducted in the final phase of software implementation. The documentation that is prepared by HCI experts comprise of various elements that defines relevant instructions associated with the software (User Interface Design and Usability, 2009). There are different assessment criteria’s for different software tools on the basis of their programming and objective. However end users are a key component in the entire evaluation process. HCI experts are involved in selecting tools and methods that would help in determining loopholes present in the software. There are two major techniques that are incorporated by users in evaluation process that are early life cycle techniques and late life cycle techniques. The early life cycle technique can be regarded as heuristic evaluation which helps to identify usability issues before implementation phase. These issues are the resolved and implemented in the iterative design process. On the other hand late life cycle technique is applied after the software implementation process has been completed (Nielsen, 2011). This technique is usually in the form of

Campaign Measurables Coursework Example | Topics and Well Written Essays - 500 words

Campaign Measurables - Coursework Example The measure for the profitability is through an increased Return on Investment (ROI) and in marketing terms- Return on Marketing Investment (ROMI). There are several differences between GRPs and IMPs. To begin with, GRPs is the frequency or the number of times an advertising campaign reaches its target audience. It measures the impact of the advertising campaign on its audience. The real measure of the impact is through the sales that a particular advertising campaign is able to make in relation to a given product. GRP is a percentage that results from the multiplication of the reached target audience and the exposure frequency. On the other hand, (IMPs) represent the exposure of a particular advertisement or commercial to persons within the target audience (Tellis, 21). It is measured in terms of cost incurred to reach a thousand people; Cost per Thousand (CPM) or the cost incurred to reach a certain percentage of the audience; Cost per Point (CPP). The measure chosen by advertisers when pitching to clients is significant for the success of a campaign. It needs to be consistent with the annual goals of a campaign. This enables prior preparation in relation to the costs and the number of leads required for a campaign. Advertisers consider the ability of a given measure to hit the specific goals set (Tellis, 45). For instance, in the high profitability goals, the preferred measure needs to deliver a high Return on Investment in consideration of the overall budget. The chosen measure needs to focus on several prospects that ensure the achievement of optimum results. For instance, is should ensure a cost effective program through the conduction of a cost-benefit analysis. The benefits incurred when pitching to clients, needs to outweigh the costs incurred. Acquisition rate is a measure of the increase or growth in sales from a given